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Beyond ranking: How to measure true SEO success

Cubo writersApr 20, 2023

Search Engine Optimization (SEO) is a crucial component of any modern digital marketing strategy. It is no secret that a higher ranking on search engine results pages (SERPs) instigates increased website traffic, that in turn because of more leads as well as sales.

Nevertheless, ranking alone does not necessarily equate to success. In fact, it is possible to rank highly for a keyword that does not actually drive traffic or sales to your website.

This is where measuring true SEO success comes in. In this post, we will go beyond ranking besides explore how to measure the actual success of your SEO efforts. We will cover metrics like organic traffic, bounce rate, conversion rate, and more.

Why keyword rankings aren't enough

Keyword rankings have long been the go-to metric for measuring SEO success. Nevertheless, in today's globe, it is not enough to just focus on keyword rankings. In fact, keyword rankings can be misleading and not give you the whole picture of your SEO performance.

SEO link building Below are a few reasons why keyword rankings aren't enough to measure true SEO success:

  • Search engines are personalizing search results

With personalized search results, rankings for the same keyword can vary widely depending on the user's search history, location, along with other factors.

This means that relying solely on keyword rankings can be unreliable and not reflect the full scope of your SEO efforts.

  • Search engines are evolving

Search engines are constantly changing their algorithms and the way they rank websites.

This implies that even if you are ranking well for a specific keyword today, it may not be the case tomorrow.

  • User behavior matters

While ranking well for a keyword may bring traffic to your site, it doesn't necessarily mean that those visitors will convert into customers.

User behavior metrics such as bounce rate, time on site, and conversion rate are better indicator of SEO success.

To measure true SEO success, it is vital to look at a variety of metrics beyond just keyword rankings. By doing so, you'll be able to get a more complete picture of your SEO performance and make data-driven decisions to improve your website's visibility and traffic.

The importance of tracking organic traffic

When it comes to measuring SEO success, tracking organic traffic is one of the most important metrics to consider. Organic traffic refers to the number of users who have found your website through search engines such as Google or Bing.

By tracking your organic traffic, you can better understand how your website is performing in search engine results pages (SERPs). Improvements in your website's ranking for particular keywords can instigate more organic traffic, which ultimately can generate more leads along with sales.

It's important to not only track the number of visitors to your website but also the quality of that traffic. For instance, if you sell organic pet food, it is not helpful if users are getting your website via searches for "fast food restaurants." Instead, you want to attract visitors who are specifically interested in your products.

E-commerce safety paymentsBy tracking the specific keywords that are driving traffic to your website, you can better optimize your website's content and user experience to cater to those users' needs. This can lead to higher conversion rates and more satisfied customers.

How to set up Google Analytics to track organic traffic

Google Analytics is a powerful tool that can help you track organic traffic to your website. Here's how to set it up: Sign up for Google Analytics and create a new account for your website.

Once you've set up your Google Analytics account and created a view for organic traffic, you'll be able to see how many visitors are coming to your website from search engines, which pages they're visiting, and how long they're staying on your site.

This information can help you measure the success of your SEO efforts and make changes to improve your website's visibility in search engine results.

The role of engagement metrics in measuring SEO success

When it comes to measuring SEO success, numerous individuals seem to focus just on rankings. However, rankings alone do not provide a complete picture of your website's performance. This is where engagement metrics come into play.

Engagement metrics are a great indicator of how well your website is performing in terms of user experience and overall engagement. This includes metrics such as bounce rate, time on site, pages per session, and conversion rates.

For example, if your website has a high bounce rate, it indicates that visitors are leaving your site quickly without engaging with your content. This could be an indication that your website is not providing the information or user experience that your visitors are looking for.

On the other hand, if visitors are spending a lot of time on your site and viewing multiple pages, it shows that they are engaged with your content and finding value in it.

Additionally, conversion rates are a great indicator of how well your website is performing in terms of driving business goals. Whether your goal is to generate leads or sell products, conversion rates provide a tangible measure of success.

Measuring click-through rates and conversion rates

Measuring click-through rates (CTR) and conversion rates are two important metrics to gauge the success of your SEO efforts. CTR refers to the percentage of people who click on your website link when it appears on the search engine results page (SERP). Conversion rate refers to the percentage of visitors who take a desired action on your website, such as making a purchase or filling out a form.

While ranking high in the SERP is important, it doesn't necessarily mean that your website is providing value to visitors or driving sales. That's why it's crucial to also monitor CTR and conversion rates.

To improve your CTR, you can optimize your Meta descriptions and title tags to make them more compelling and relevant to the user's search query. You can also use schema markup to enhance the appearance of your listing in the SERP, making it more visually appealing and informative.

SEO and rankingsTo improve your conversion rate, make sure your website is user-friendly and provides a seamless checkout process. Offer clear calls to action and ensure that your website is easy to navigate. Test different landing pages and see which ones perform the best in terms of conversion rates.

By focusing on CTR and conversion rates, you can get a better sense of how your SEO efforts are impacting your bottom line and adjust your strategy accordingly.

Using Google Search Console to monitor website health

Google Search Console is a powerful tool for website owners and SEO practitioners alike. It provides valuable insights into the health of your website and how it is performing in search results.

One of the key features of Google Search Console is the ability to monitor your website's search analytics, which shows you the search queries people are using to find your site, as well as the pages on your site that are getting the most clicks and impressions.

By monitoring your website's search analytics, you can get a good sense of how well your SEO efforts are working. For example, if you notice that certain keywords are driving a lot of traffic to your site, you may want to focus more on optimizing your content around those keywords.

In contrast, if you notice that particular pages on your site are not getting numerous clicks or impressions, you may need to improve their Meta descriptions or titles to make them more appealing to searchers.

Tracking backlinks and domain authority

Tracking backlinks and domain authority is a critical part of measuring true SEO success. Backlinks are links from one website to another, and they signal to search engines how valuable and trustworthy your website is.

The more high-quality backlinks you have, the higher your website's authority will be. Ultimately, this translates to better search engine rankings in addition to more organic traffic to your website.

organic searchTo track your backlinks, you can use tools like Ahrefs or SEMrush. These tools will show you who is linking to your website, what anchor text they're using, and whether the links are follow or nofollow.

You can also use these tools to spy on your competitors and see which websites are linking to them. You can then use this information to build relationships with those websites and try to secure backlinks for your own website.

Domain authority is another important metric to track. It's a score developed by Moz that predicts how well a website will rank on search engine results pages (SERPs). The score ranges from 1 to 100, with higher scores indicating a stronger website. To improve your domain authority, you ought to focus on building high-quality backlinks, and creating valuable content, in addition to optimizing your website for search engines.

By tracking your backlinks and domain authority, you can see how your SEO efforts are paying off over time. It's important to remember that SEO is a long-term game, and it can take months or even years to see significant results.

In conclusion, it's important to take a comprehensive approach to measuring SEO success. While rankings are important, they shouldn't be the only metric you rely on to measure the success of your SEO efforts.

Instead, you should consider a range of metrics that go beyond rankings, such as traffic, engagement, and conversions. By analyzing these metrics, you can gain a more complete picture of the impact your SEO efforts are having on your website and your business as a whole.