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How entrepreneurs can leverage TikTok for business growth

Cubo writersMar 28, 2023

TikTok's explosive growth in popularity over the past year has made it a prime advertising ground for companies of all sizes.

With more than 800 million monthly users, TikTok provides businesses with tremendous potential to expand their customer base.

Many business owners, however, lack the knowledge necessary to fully leverage TikTok. That's why we compiled this comprehensive guide on using TikTok for commercial purposes.

All the information you need to know about utilizing TikTok to market your business, from content creation to audience growth to analytics, is contained in one post.

Read on to find out how well you can use TikTok for your business!

TikTok for Business

TikTok's success can be attributed to the viral nature of its amusing and engaging short-form video content. It's no surprise that companies are jumping on the bandwagon and using TikTok to help with their advertising.

TikTokThe ability for businesses to make and share videos on TikTok is a newer addition to the app. With so many young people using the app every month, TikTok is a great place for businesses to reach this demographic and raise awareness of their brand.

Many companies have benefited from the service, with some seeing their videos become viral and gather millions of views.

Why TikTok is a valuable platform for entrepreneurs

TikTok is a rapidly developing social media network that has swept the globe. It's no wonder that with over 1 billion active users, entrepreneurs are flocking to the platform to reach a large audience.

But what makes TikTok such an important platform for entrepreneurs? To begin with, TikTok is a very engaging platform, with users spending 52 minutes per day on the app.  What this means is that with engaging content you can reach a large audience

When compared to other social media sites, TikTok has a younger demographic. Nearly 60% of TikTok users are under the age of 30, making it an ideal platform for reaching out to younger consumers. This is critical for businesses that want to target a younger demographic because they are future buyers.

Finally, TikTok's algorithm is designed to highlight material that users find engaging and relevant. This implies that if you create content that is popular with your target audience, TikTok will promote it to a larger audience, expanding your reach and potential for success.

TikTok success stories from businesses

TikTok has become a platform for businesses to showcase their products and services in a creative way, and many have already found massive success on the app.

One example of this is the cosmetics brand e.l.f. Cosmetics, which launched a hashtag challenge on TikTok that encouraged users to create videos of themselves transforming their looks with the brand's products. The challenge went viral and generated over 5 million videos, resulting in a massive increase in brand awareness and sales.

Another success story is the fast-food chain Chipotle, which used TikTok to launch its #GuacDance challenge. The challenge asked users to film themselves doing a dance while holding an invisible bowl of guacamole, and the prize was free guacamole.

The challenge was a huge hit, generating over 250,000 video submissions and over 430 million views, resulting in a significant increase in sales for the brand.

How to create and optimize a TikTok business account

It is essential for business owners to create and optimize a TikTok business account if they want to use the app to expand their customer base and generate more revenue.

Here are the quick and easy steps to creating your own TikTok business account:

  1. Download the TikTok app from the app store and launch it on your mobile device.

  2. To access your personal information, select "Me" from the menu bar's bottom right corner.

  3. Choose "Manage account" by clicking the three dots in the upper right corner.

  4. By clicking "Switch to Pro Account," you can select the plan that works best for your company.

  5. Please complete your business profile by adding a profile photo, username, and bio.

After you have an account set up, make the most of it by uploading a logo or other brand icon as your profile image and crafting a compelling, comprehensive bio that explains your company's mission.

Understanding the TikTok algorithm

As with any social media platform, understanding the algorithm is key to success on TikTok. The algorithm on TikTok is complex and constantly changing, but there are a few key factors that you can focus on to improve your chances of success.

TikTok for BusinessFirstly, TikTok's algorithm is designed to show users content that it thinks they will be interested in.

TikTok's algorithm prioritizes content that is likely to keep users on the app for longer. This means that if your content is engaging and keeps users watching, it will be more likely to be promoted by the algorithm.

TikTok's algorithm takes into account how new your content is too in the ranking algorithm. You have to understand these two factors if you want to get the best out of this platform.

Creating engaging content for TikTok

Creating engaging content for TikTok can be a bit tricky as the platform is all about creativity and authenticity. However, if done right, it can be an effective way to reach a wider audience and increase brand awareness.

Here are some tips to create engaging content for TikTok:

  • Keep it short and sweet

TikTok videos are short and snappy, so make sure your content is too. Aim for videos that are between 15 and 60 seconds in length.

  • Use trending hashtags and challenges

TikTok is all about hashtags and challenges, so make sure you're using them to your advantage. Use trending hashtags to get your content seen by a wider audience and participate in challenges to increase engagement.

  • Be authentic

TikTok users value authenticity, so don't be afraid to show your personality and be yourself. Whether it's sharing behind-the-scenes footage of your business or showcasing your products in a creative way, make sure your content feels genuine.

  • Use music and effects

TikTok offers a wide range of music and effects to choose from, so take advantage of them to make your videos more engaging. Choose music that fits the mood of your content and use effects to create visual interest.

  • Collaborate with other TikTok users

Collaborating with other TikTok users can help you reach a wider audience and increase engagement. Look for influencers or other businesses in your niche and work together on a video or challenge.

Advertising on TikTok

It's no secret that young people love the new social media site TikTok, and it's not just because of the lip-syncing videos. If you're a business owner, you can expand your customer base by using TikTok's advertising tools.

A Successful-Digital-Marketing-CampaignTikTok's in-feed video ad model is one of the app's most successful revenue generators. These commercials, which air on the "For You" page, typically run between 9 and 15 seconds. With this sort of advertisement, you can present your company and its message in an interesting and unique way.

TikTok also features brand takeover advertisements. When a user launches an app, they are presented with a full-screen advertisement, which could be a still image or a short video. You can increase your brand's visibility and make a lasting impact on potential buyers with ads like these.

Measuring success on TikTok

Measuring success on TikTok is essential in determining whether your content is resonating with your target audience. There are several metrics that you can use to measure your success on TikTok. These include the number of views, likes, comments, and shares that your videos receive.

It's advisable to keep an eye on the reach and engagement of your videos, as this will help you determine the type of content that your audience is most interested in. You can also use TikTok's analytics tool to get a deeper understanding of your audience demographics, such as age, gender, and location.

Best practices for using TikTok for business

TikTok is an incredibly powerful platform for businesses looking to reach a younger demographic. However, not all businesses are created equally and some may struggle to create content that resonates with TikTok's audience.

Here are some best practices to follow when using TikTok for business:

  • Understand your audience

Before jumping on TikTok, it's important to understand your target audience and what kind of content they enjoy. TikTok is all about fun, creative, and engaging content, so make sure your content aligns with your audience's interests.

  • Keep it short and sweet

TikTok videos are typically 15-60 seconds long, so make sure to keep your videos short and to the point. You only have a few seconds to capture your audience's attention, so make sure your content is engaging from the start.

  • Be authentic

TikTok users value authenticity over polished, professional content. Don't be afraid to let your brand's personality shine through in your videos.

  • Use trending hashtags

TikTok is all about trending hashtags and challenges. Keep an eye on what's trending in your industry and jump on the bandwagon with your own unique twist.

  • Collaborate with influencers

TikTok influencers have massive followings and can help your brand reach a wider audience.

A social media illustrationConsider partnering with influencers to create sponsored content that showcases your brand in a fun and engaging way.

  • Experiment with different formats

TikTok offers a variety of video formats including duets react videos and more. Experiment with different formats to see what works best for your brand.

By following these best practices, you can create engaging and effective content on TikTok that resonates with your target audience and helps you reach your business goals.


We hope that you found our guide to using TikTok for business helpful. As one of the fastest-growing social media platforms, TikTok has become an essential tool for entrepreneurs to connect with their audience and increase brand awareness.

With the tips and tricks provided in this article, you'll be able to use TikTok to promote your business effectively. Whether you're just starting out or looking to take your TikTok game to the next level, our ultimate guide has everything you need to know to succeed.

So, get your creative juices flowing, start filming, and let your business shine on TikTok!