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Insuring the future: How technology is transforming the insurance industry

Cubo writersJan 05, 2023

The insurance industry has been around for centuries, but in recent years, technology has been transforming the way it works.

Technology has brought a new wave of innovation to the industry, allowing insurers to provide better services and more comprehensive coverage to their customers. In this blog post, we'll explore how technology is changing the insurance industry and how it's helping to create a more secure future for everyone.

Data is Key

Data is Key to successful business strategies. Big data refers to large sets of data, which are difficult to process using traditional methods but are processed with advanced computing techniques. Big data refers to a variety of datasets that businesses create and can be found on social media sites, blogs and websites.

Data protectionBy analyzing this information, companies have the opportunity to make adjustments for future growth or for making improvements in their existing products and services. This includes examining customer feedback from social media sites as well as understanding what consumers want from them before they actually ask for it. For example, insurance providers are looking at how customers interact with apps by studying what they do and don't use when they abandon an app altogether or download it again after leaving it inactive for a while. The best part about big data analytics? It can also predict what people will want in the future!

The Internet of Things

The internet of Things (IoT) refers to the connection between objects and people via the internet. IoT has been used by insurance companies to improve safety for customers, for example by reducing risks such as cyber-attacks on corporate networks.

Close-up of Woman Using LaptopIn 2017, a cybersecurity company reported that it had discovered some 75,000 unsecured IoT devices connected to corporate networks around the world in just one week. These devices can include anything from security cameras and thermostats to cars and industrial systems. Once they are connected to a network they become part of that network’s attack surface, or areas vulnerable to being hacked into.

With an estimated 20 billion IoT devices on earth today, all these unsecured nodes are tempting targets for hackers who want access to large amounts of data or control over physical machineries such as traffic lights or power grids.

Chatbots and Artificial Intelligence

Chatbots and artificial intelligence (AI) have revolutionized how people interact with their insurance providers. These technologies allow customers to quickly complete simple tasks such as changing their address or updating their policy, which has reduced the customer service burden on many companies.

AI can also help answer more complex questions that require knowledge of a company's services, pricing, etc., thus freeing up more of a customer service representative's time to assist other customers.

For example, if a customer is asking about coverage for something they don't believe they own (such as jewelry), chatbots can direct them to an online form that asks relevant questions to figure out what they do or do not have coverage for. Overall, chatbots and AI are making it easier for companies to provide personalized customer service in an increasingly fast-paced world. 


The blockchain is a distributed ledger that can be accessed by anyone with a connection to it. There are two types of blockchains, private and public. A public blockchain, such as Bitcoin, relies on a peer-to-peer network where each node shares its data with other nodes. Each node receives updates from all nodes on the network, rather than only from their trusted connections.

A private blockchain does not rely on a peer-to-peer network and instead provides access to trusted nodes (those who maintain an agreement). One application for blockchain in insurance is an immutable chain of events that shows how damages were inflicted and what type of coverage was applied.

Augmented Reality

Augmented Reality (AR) allows for interactive displays that show products and services in their natural environment. In the insurance world, this has a lot of applications including estimating car damages by overlaying them onto a picture of your car, or checking how much coverage you have on your home by walking around it and using AR glasses to see how much coverage you would get if there was a fire.

It’s easy to imagine insurance companies taking advantage of this technology to sell more policies or even redesign customer interactions in their offices. The beauty of AR is that it can be used on any device so companies can use what they already have available to take advantage of these innovations.


In conclusion, there are a number of ways in which technology and innovation are transforming the insurance industry. Mobile technology, for example, has made it possible for customers to take care of tasks such as paying bills or reporting a claim on their mobile devices.

Furthermore, companies like Square and Policygenius have been able to make rates more affordable by bypassing traditional brokers who charge high commissions. These developments have the potential to bring about increased customer satisfaction and retention, which will have positive implications for insurers across the board.