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TikTok for business: 5 Creative tips to grow your online presence

Cubo writersMar 30, 2023

As TikTok keeps on gaining popularity amongst the younger generations, savvy business owners are getting innovative ways to utilize this platform towards growing their online presence.

With more than 1 billion active users, there is no denying that TikTok is a powerful tool for reaching new audiences. Nevertheless, several businesses are still hesitant to jump on the bandwagon, in addition, create a profile for their brand.

If you are looking to grow your online presence besides reach a new audience, this post is for you. In this article, we will share 5 creative tips for growing your online presence on TikTok.

Understanding the TikTok platform for business

TikTok is a social media platform that has gained immense popularity among Gen Z and Millennials in recent years. It is a video-sharing app that allows its users to create short videos with music, filters, and other effects. With over 800 million active users worldwide, TikTok presents a huge opportunity for businesses to reach a younger, engaged audience.

Person Holding Black Android Smartphone with a TikTok logoAs a business owner, it's important to understand the platform before creating content. Unlike other social media platforms, TikTok is all about entertainment and creativity. The content that performs well on TikTok is usually humorous, educational, relatable, and visually appealing.

Another key feature of TikTok is the use of hashtags. Hashtags are a way of categorizing content on the platform and making it discoverable to a wider audience. For businesses, it's important to use relevant and popular hashtags in their videos to increase their visibility and reach.

Identifying your target audience on TikTok

Identifying your target audience on TikTok is crucial to the success of your business. You need to know who you are targeting and what they are interested in. One way to do this is by doing research on demographics and trends on the platform.

TikTok is a platform with a lot of young users, so your content should appeal to this demographic. You can also use tools like TikTok Analytics to see who is engaging with your content and what they are interested in. Through comprehension of your audience's interests, you can generate content that resonates with them besides keeps them engaged.

Another way to determine your targeted audience is by looking at your competitors. Take a look at the businesses that are undertaking well on TikTok to see who their followers are. Look at what type of content they are creating as well as what hashtags they are utilizing. This can give you a good concept of who your targeted audience is as well as what type of content they enjoy.

Use trending hashtags to increase visibility

One of the most effective ways to boost your TikTok for Business presence is by using trending hashtags. Hashtags are essential on TikTok, as they help users discover content related to their interests. Via the utilization of trending hashtags within your posts, you can upsurge the visibility of your content to a broader audience.

TikTok for BusinessTo find trending hashtags, simply search for popular hashtags in your niche or industry. You can also browse through the discover page on TikTok to see what's trending. Once you find a relevant hashtag, incorporate it into your video caption or add it as a sticker to your video.

It is vital to note that you ought to only utilize hashtags that are relevant to your content. Utilizing irrelevant hashtags can cause a negative impact on your credibility as well as instigate a decline in engagement.

Creating engaging and shareable content

In TikTok, the key to success is creating engaging and shareable content. You require to concentrate on creating content that can capture the attention of your audience as well as keep them engaged all through the video.

One way of creating engaging content is via making use of the diverse features offered by the platform, like filters, and effects, besides music.

Another factor to contemplate during the creation of your content is the length of your videos. TikTok videos are restricted to a maximum of 60 seconds, this signifies you require to capture your audience's attention fastly in addition, make each second count. Keep in mind that TikTok is a platform that caters to a younger audience, and they have short attention spans. Thus, your content requires it to be visually appealing, entertaining, as well as informative.

Creating shareable content is also crucial to growing your online presence on TikTok. When persons share your content, it upgrades your reach in addition, exposes your brand to a broader audience. You can encourage sharing by adding calls-to-action in your videos, such as asking viewers to tag a friend, like a video, or follow your page.

Collaborating with other TikTok users and brands

Collaborating with other TikTok users and brands can be a great way to grow your online presence on the platform. This not only helps you to connect with new audiences but also allows you to tap into the follower base of other creators or businesses.
TikTok for businessOne of the most popular ways to collaborate on TikTok is through duets. Duets allow you to create a video alongside another user's video. This can be a huge way of showing off your creativity as well as showcasing your brand in a fun besides engaging manner.

You can also collaborate with other businesses or influencers to create a challenge or a trend. By working together to create a trend, you can both benefit from the increased visibility and engagement that comes with a successful TikTok trend.

Use TikTok ads to reach a wider audience

TikTok ads are a great way to reach a wider audience and expand your brand's presence on the platform. With TikTok ads, you can target specific demographics, locations, interests, and behaviors to ensure that your content is reaching the right people.

There are several types of TikTok ads to choose from, including in-feed ads, brand takeovers, and hashtag challenges. In-feed ads are similar to regular TikTok videos and appear in users' "For You" pages, while brand takeovers are full-screen ads that appear when users first open the app. Hashtag challenges, on the other hand, encourage users to create and share content using a specific hashtag related to your brand or product.

When creating TikTok ads, it's important to keep in mind the platform's unique style and tone. TikTok is all about creativity, humor, and authenticity, so your ads should reflect these values. Use engaging visuals, catchy music, and fun and relatable content to capture users' attention and keep them watching.

To maximize the effectiveness of your TikTok ads, it's also important to track your performance and adjust your strategy accordingly. Use TikTok's built-in analytics tools to monitor your views, engagement, and conversion rates, and experiment with different ad formats and targeting options to see what works best for your brand.

Cross-promote your TikTok content on other social media platforms

Cross-promoting your TikTok content on other social media platforms is one of the most effective ways to boost your online presence. By sharing your TikTok videos on other social media platforms, such as Instagram, Facebook, or Twitter, you are reaching out to a wider audience and creating a stronger brand image.

Social MediaOne way to do this is by creating a teaser trailer of your TikTok video and sharing it on Instagram stories, Facebook stories or even Twitter. This will entice your followers to check out your full video on TikTok.

Another way to cross-promote your content is by sharing your TikTok videos on your business’s website or blog. This will not only increase your website traffic but also encourage your visitors to follow you on TikTok.

Leverage user-generated content to increase engagement

User-generated content (UGC) is a great way to increase engagement and build a community around your brand. With TikTok, UGC is particularly effective, as the platform is all about creativity and authenticity.

Encourage your followers to create and share their own videos using your products or services. You can even create a branded hashtag to make it easier for users to find and tag their content. This not only increases engagement but also helps to build brand awareness and loyalty.

Engage with your audience by commenting, liking and sharing content

Engagement is the key to success on TikTok. Commenting, liking, and sharing content is a great way to build a relationship with your audience. When someone comments on your video, respond to them personally. This shows that you care about their opinion and appreciate their engagement with your content.

Liking other users' content is also important. This shows that you are active on the platform and are interested in what others are creating. It's a great way to build relationships with other creators and potentially collaborate with them in the future.

Sharing others' content is a great way to show support and also increase your visibility on the platform. When you share someone else's video, they will receive a notification and their followers may also see your content.

Analyzing your TikTok performance through analytics and metrics

As a business owner, it's important to analyze your TikTok performance through analytics and metrics. This will offer you an idea of how your content is performing, and the videos getting the most engagement, in addition to how you can enhance your general strategy considering the data.

Amongst the best mechanisms of doing this is via TikTok's built-in analytics tool. This tool lets you track your follower count, video views, likes, comments, as well as shares. You can similarly see your general engagement rate, this gives you an idea of how many persons are interacting with your content.

Another great way to analyze your performance is via the utilization of third-party TikTok analytics tools. These tools offer more in-depth insights, like your audience demographics, follower growth rate, as well as your most popular hashtags.