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Tips and tricks for building successful networking connections

Obbaatt AngadiaMar 24, 2023

Success in any field is often attributed not just to one’s skills and abilities, but also to their professional network. The importance of networking in building a successful career cannot be overemphasized.

Networking can open doors to opportunities, provide access to valuable resources, and help you gain valuable insights and perspectives from industry leaders. However, building a strong professional network can be challenging, especially if you’re new to a field or industry.

In this blog post, we'll be sharing some tips and tricks to help you build a strong professional network that will help you achieve your career goals.

Women network facesFrom attending industry events and joining professional organizations to leveraging social media and building strong relationships, we'll cover everything you need to know to become a networking pro.

Why networking is important for career success

Networking is an essential part of career success that shouldn't be overlooked. In today's competitive job market, having a strong professional network can give you an edge over other candidates. It's not just about getting a job, it's about creating mutually beneficial relationships that can help you grow and advance in your career.

Networking allows you to meet people in your industry or related fields, exchange ideas, and learn about new developments and opportunities. It helps you to stay informed about changes in your field and to keep up with new trends and technologies.

In addition to these benefits, networking can also lead to new business opportunities, partnerships, and collaborations. By building relationships with people in your industry, you can expand your reach and exposure, and potentially create new revenue streams for your business.

Networking on CuboNetworking is not just about who you know, but also about who knows you. By building a strong professional network, you can increase your visibility and credibility, and establish yourself as a thought leader in your field.

What is a professional network?

A professional network is a group of individuals within your industry or related fields with whom you form a mutually beneficial relationship. This could include colleagues, mentors, business partners, and other professionals with whom you share common goals or interests.

Your professional network can be a valuable resource for your career development, providing access to new job opportunities, industry insights, and potential business partnerships. It can also be a support system, offering advice and guidance when facing challenges or making important decisions.

One of the most important aspects of building a professional network is maintaining strong relationships with the people in it. This means staying in touch, checking in on their careers, and being available to help or offer support when needed.

Online collaborationIt also means being proactive, seeking out new connections, and attending industry events or conferences to expand your network.

Identify your professional goals

Before you start networking, it is important to identify your professional goals. What do you want to achieve from your networking efforts? Do you want to find a new job, learn new skills, or expand your business? Having a clear idea of your goals will help you to focus your networking efforts and make more meaningful connections.

Once you have identified your goals, you can start to think about the types of people and organizations that can help you to achieve them.

For example, if you are looking for a new job, you may want to network with recruiters, hiring managers, and people who work in your target industry. If you want to learn new skills, you may want to network with people who have expertise in your area of interest.

It is also important to think about the value that you can offer to your network. Networking is a two-way street, and you need to be able to offer something of value to the people that you connect with. This could be your expertise, your connections, or your willingness to help others.

Identify potential contacts

Identifying potential contacts is a crucial step in building a strong professional network. Start by thinking about the people in your industry, your college alumni, your colleagues, and even your family and friends. From there, expand your search to include people you have met at events, conferences, and meetings.

LinkedIn is a great platform to find new contacts. You can search for people by job title, industry, and location. You can also see who your connections are connected with and ask for introductions.

Another great way to identify potential contacts is by attending industry events and conferences. These events are a great opportunity to meet new people in your field and make meaningful connections.

The principles for making hybrid collaboration work Don't be afraid to reach out to people you don't know yet. Sending a message or an email introducing yourself and expressing interest in their work or company is a great way to start a conversation. Keep in mind that networking is a two-way street. Be prepared to offer something in return, such as your own expertise or assistance.

How to make a great first impression

Making a great first impression is essential when networking. It can be difficult to recover from a negative first impression, so it's important to make sure that your first impression is a positive one.

Here are a few tips on how to make a great first impression:

  • Dress appropriately

Make sure that you dress appropriately for the event or occasion. Dressing well shows that you are professional and take your work seriously.

  • Be on time

Be punctual and arrive on time. Being late can create a negative impression and can make you appear disorganized.

  • Smile and be friendly

Smiling and being friendly can go a long way in making a positive first impression. Greet people with a smile, and be approachable and engaging.

  • Use good body language

Body language can say a lot about a person. Stand up straight, make eye contact, and use confident body language to show that you are confident and professional.

  • Be prepared

Before attending a networking event, make sure that you are prepared. Research the event and the people attending, and prepare some conversation starters or questions that you can use to engage with others.

How to leverage social media for networking

Social media platforms have taken the world by storm, and they offer incredible opportunities for networking.

A woman's LinkedIn profileWith over 3.8 billion active social media users worldwide, these platforms have become a powerful tool for professionals to connect and build relationships. Here are some ways to leverage social media for networking:

  • Choose the right platform

It's important to choose the right social media platform that aligns with your professional goals. LinkedIn is the most popular platform for professionals, but Twitter and Facebook can also be effective depending on your industry.

  • Optimize your profile

Your social media profile is your online presence and it's crucial to make a good first impression. Make sure your profile is complete, up-to-date, and showcases your skills, experience, and achievements.

  • Engage with your network

Building relationships requires engagement. Engage with your network by sharing relevant content, commenting on posts, and participating in industry-related discussions.

  • Join groups

Joining groups on social media platforms can help you connect with professionals in your industry. It's an excellent way to gain insights, learn about new trends, and share your expertise.

  • Attend virtual events

Many virtual events are being hosted by industry organizations and professionals. Attending these events can give you the opportunity to meet new people, learn from experts, and expand your network.
virtual meeting with colleaguesSocial media has revolutionized the way we network, and it's important to leverage these platforms to build a strong professional network. By following these tips, you can create a robust online presence and connect with professionals in your industry.

Dos and don'ts of networking

Networking is a valuable tool for building relationships and advancing your career. However, it's important to know the dos and don'ts of networking to make the most out of your efforts.


  • Do your research

Before attending a networking event, research the attendees and companies that will be present. This can help you prepare conversation starters and identify potential connections.

  • Do listen more than you talk

When networking, it's important to listen to the other person and show genuine interest in their career or business. This can help build trust and establish a strong connection.

  • Do follow up

After a networking event, follow up with your new connections via email or LinkedIn. This can help solidify the connection and keep the conversation going.


  • Don't be too pushy

Avoid being overly aggressive or pushy when networking. This can turn people off and harm your chances of building a strong professional relationship.

  • Don't talk too much about yourself

While it's important to talk about your career or business, avoid dominating the conversation. Remember to listen and show interest in the other person.

  • Don't forget to be professional

Remember to dress appropriately and act professionally when networking. This can help establish credibility and build trust with your new connections.

By following these dos and don'ts of networking, you can build a strong professional network and advance your career. Remember to be genuine, listen, and follow up to make the most out of your efforts.

Overcoming common networking obstacles

Networking can be intimidating, and there are common obstacles that can make it even more challenging. However, these obstacles can be overcome with the right mindset and strategies.

One common obstacle is the fear of rejection. It's important to remember that not every interaction will lead to a successful connection, and that's okay. Don't take it personally and keep trying.

Another obstacle is feeling like you don't have anything to offer. Remember that networking is a two-way street, and you have skills and knowledge that others may find valuable. Don't be afraid to share your expertise and ask for help or advice in return.

Time constraints can also be an obstacle. If you're busy, try to prioritize networking by setting aside specific times or events to attend. Even small interactions, like sending a quick email or connecting on LinkedIn, can make a difference.

Finally, don't let imposter syndrome hold you back. Remember that everyone starts somewhere, and you have unique experiences and perspectives that make you valuable in your field. Be confident and don't be afraid to put yourself out there.

By overcoming these common obstacles, you can build a strong professional network that will benefit you throughout your career.

How to maintain and grow your network over time

Building a professional network is an essential part of career development, but it doesn't end there. Maintaining and growing your network over time is equally important. One of the most effective ways to stay connected with your network is through regular communication. Keeping in touch with your contacts, even if it's just a quick message, can help strengthen your relationships and keep you top-of-mind.

Social media platforms like LinkedIn, Twitter, and Facebook can be excellent tools for staying connected with your network. These platforms allow you to share updates about your career or industry, engage in conversations, and even celebrate milestones with your contacts. Additionally, attending industry events and conferences can help you meet new people and expand your network.

Another great way to maintain and grow your network is by offering your skills and expertise to others. If a contact is looking for advice or guidance, be willing to lend a helping hand. Not only does this strengthen your relationship with that person, but it also helps to establish you as a thought leader in your industry.

Finally, don't be afraid to ask your network for help when you need it. Whether it's a referral for a job or an introduction to someone in your industry, your contacts can be valuable resources.

Networking is vital for your personal life as well as your business. You can use Cubo to network virtually.

Remote teams collaborating on CuboAdditionally, Cubo has capabilities for meeting scheduling that make it simple for customers to schedule meetings with you. Simply select a time that works for both parties by clicking on the Schedule Meeting button.

Both parties can monitor the Scheduler's updates after the meeting is planned and sign up for notifications (both in the app and a notification sent to your inbox). Sign up and try Cubo for free on your first 14 days!

Just be sure to show your appreciation and reciprocate when the opportunity arises. With these tips, you can maintain and grow a strong professional network that will benefit you throughout your career.