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Why strong relationships are key to a successful career

Obbaatt AngadiaMar 25, 2023

In today's competitive job market, networking has become an essential tool in advancing one's career. But what if there was a way to take it a step further? What if we could build not just a professional network, but also cultivate deep, meaningful relationships that could help us achieve our career goals?

The truth is, strong relationships are a powerful asset that can help us navigate the ever-changing job market, provide mentorship and guidance, open doors to new opportunities, and even lead to lifelong friendships.

In this blog post, we will explore the power of building strong relationships in your career and provide practical tips on how to do so.

Video and audio callsFrom networking events and social media to volunteering and mentorship, we will show you how to develop genuine connections that will help you achieve success in your career.

Why networking isn't enough

Networking is often touted as a key driver of career success, and while it certainly has its merits, it’s not enough on its own. Simply exchanging business cards or connecting on LinkedIn is not enough to build a lasting relationship that can truly benefit your career in the long run.

The problem with networking is that it often becomes a numbers game, where the goal is to meet as many people as possible in the hopes of finding someone who can help advance your career. While this approach may yield some short-term gains, it doesn’t create the deep, meaningful connections that are necessary for true career success.

On the other hand, cultivating close bonds with a smaller group of individuals can be extremely effective. These connections can be more beneficial to you than simple networking because they are built on mutual trust and respect.

For instance, a close connection with a mentor or sponsor can offer you vital advice and support as you progress in your profession. A strong relationship with a colleague can lead to exciting collaboration opportunities and help you expand your skill set.

A woman's LinkedIn profileAnd a strong relationship with a former boss or coworker can open doors to new job opportunities or provide you with a valuable reference.

The differences between networking and building strong relationships

Many people use the terms "networking" and "building strong relationships" interchangeably, but they are not the same thing. Networking is about meeting people and making connections, often for a specific purpose or goal.

It may take on a more transactional character, with an emphasis on what each party can provide for the other. On the other hand, developing strong relationships entails gradually forging deeper and more significant ties with others. It entails making an effort to connect with the other person, getting to know them personally, and standing by them even when it isn't in your best interests.

The relationships you build will be the key to your professional success, even though networking can be useful for making initial connections and getting your foot in the door. People are more likely to support or recommend someone they know and trust, which can lead to opportunities you may never have thought of.

Remote teams collaborating on CuboHaving a strong network of people who support you and believe in you can provide you with a precious sense of connection and belonging in the frenetic, competitive workplace of today.

So, it's crucial to concentrate on developing solid relationships with people rather than just networking. Take the time to get to know your colleagues, mentors, and other professionals in your field.

Find common ground and shared interests, and be willing to help and support each other in both personal and professional endeavors. By doing so, you'll be able to create a network of people who genuinely care about your success and are willing to go the extra mile to help you achieve it.

How building strong relationships can benefit your career

Building strong relationships is an essential part of career success. It's not just about networking and meeting new people, but also about building long-lasting relationships with those you work with, your peers, and even your superiors.

Having strong relationships with those around you can bring many benefits to your career. For one, it can help you advance faster in your career, as you'll have people advocating for you and recommending you for opportunities that arise.

Strong relationships can also help you navigate difficult situations or conflicts in the workplace. Strong relationships make it simpler to communicate openly and honestly, which can speed up and improve the resolution of problems.

Having great relationships also has the advantage of increasing job satisfaction. Your professional life can be considerably more meaningful and fun when you have a network of allies who share your objectives and problems.

Examples of strong relationships in the workplace

Strong relationships in the workplace can take many forms and can have a significant impact on career success. One example of a strong relationship is a mentor-mentee relationship.

A mentor is someone who has more experience and can provide guidance and advice to a mentee who is looking to grow in their career. This relationship can help the mentee gain valuable insights and perspectives, and can also lead to opportunities for advancement.

Another example of a strong relationship in the workplace is a peer-to-peer relationship. This kind of relationship is built on mutual respect and trust and can be a valuable source of support and collaboration. Working closely with peers can help to develop new ideas and approaches, and can also provide valuable feedback.

How to identify potential relationship opportunities

Identifying potential relationship opportunities can be a daunting task, but it doesn't have to be. The first step is to consider your current network. Take an inventory of your current relationships, both personal and professional, and assess if there are any gaps that need to be filled.

Next, think about your goals and what kind of relationships would be most beneficial to achieving them. For example, if you're looking to break into a new industry, it would be valuable to connect with someone who has experience in that field.

Another way to identify potential relationship opportunities is to attend events and conferences related to your industry or interests. These events provide a great opportunity to meet new people and make connections. Don't be afraid to introduce yourself and strike up a conversation. You never know where it might lead.

Social media is another great tool for identifying potential relationship opportunities. You may connect with individuals in your business, exchange your knowledge, and have conversations using websites like LinkedIn and Twitter. To continue the conversation, make sure you connect on social media with people you meet at events.

Tips for building strong relationships

Building strong relationships is crucial in career success. Here are some tips for building strong relationships that can help you achieve your career goals:

  • Be genuine

Authenticity is key when building relationships. People can sense when you're being fake or insincere, so it's important to be genuine and authentic.

  • Be a good listener

Listening is an important part of building relationships. When you listen to others, you show that you value their opinions and perspectives.

  • Be helpful

People are more likely to want to build a relationship with someone who is helpful. Offer to lend a hand or share your expertise when someone needs it.

  • Stay in touch

It's important to stay in touch with the people you want to build relationships with. Whether it's through email, phone calls, or social media, make an effort to stay connected.

  • Show gratitude

When someone does something for you, whether it's big or small, make sure to show your gratitude. A simple thank you can go a long way in building strong relationships.

  • Be patient

Building strong relationships takes time, so be patient. Don't expect to develop a strong relationship overnight. It takes time, effort, and consistency.

The importance of being genuine and authentic

In today's world, being genuine and authentic has become incredibly important in building and maintaining strong relationships. When it comes to career success, the same holds true.

People can easily tell when someone isn't being genuine or authentic, and a lack of trust can arise as a result. This can harm your ability to build meaningful relationships with others, and ultimately hinder your career success.

On the other hand, being genuine and authentic can help you build strong relationships that are based on trust and mutual respect. When people see that you are sincere and true to yourself, they are more likely to feel comfortable around you and want to work with you.

It's important to remember that being genuine and authentic doesn't mean being perfect. In fact, showing vulnerability and admitting mistakes can actually help build trust and strengthen relationships. People appreciate honesty and transparency, and being open about your challenges and struggles can make you more relatable.

So, whether you're networking with colleagues or connecting with potential mentors, always aim to be your authentic self. It's a powerful way to build strong relationships and set yourself up for career success.

How to maintain and nurture relationships over time

Maintaining and nurturing relationships over time is crucial to building strong and lasting connections. Here are a few tips to help you keep those relationships alive:

  • Keep in touch

Regular communication is key to maintaining relationships.

Workplace relationshipsWhether it's a quick check-in email, a phone call, or a catch-up lunch, make sure you're staying in touch with your contacts. You can use Cubo for your online meetings with co-workers or boss.

  • Remember important details

Take notes after every conversation you have, and refer to them when you next speak with that person. Remembering important details such as their hobbies, family members, or upcoming events will show that you are genuinely interested in their lives and strengthen your relationship.

  • Offer value

Be helpful and offer value whenever you can. Share articles or resources that you think might be of interest to them, introduce them to other people in your network who could be helpful, or offer your expertise or services if they need them.

  • Be present

When you're spending time with your contacts, be fully present and engaged in the conversation. Put your phone away and actively listen to what they have to say. This will show that you value their time and input.


Building strong relationships is a key factor in achieving career success. Networking is just the starting point, but it's the follow-up and ongoing relationship-building that will truly make a difference. Remember to be authentic, and genuine, and invest time in building relationships with people who align with your values and goals.

As you move forward, don't forget to keep in touch with your network, even if it's just a quick email or message to say hello. And don't be afraid to ask for help, guidance, or advice when you need it. Your network can be a valuable resource and can provide support and encouragement when you need it most.